Duke Quilici erected the New House building in 1902. A.J. Thomas operated the New House Restaurant until 1910 when Quilici remodeled it into the Nevada Hotel. In the early 1920's, the building was remodeled into a "picture show house" by Mary Day who named it the Piper House. Further remodeling occurred in the late 1920's when George Goble, uncle to Albert Goble of A.W. Goble General Merchandise, changed the name to the Nevada Theater. The Nevada Theater remained operational until the late 1940's when Goble built a new theater on Sixth Street.